$ ~/fountainhead $ whoami
Not a consultant. Not an agency. Someone who connects the dots — across product, marketing, sales, and engineering.
Peter Zeman. Ex-Google, ex-ESET. Now independent.
what i do
The work, in three layers.
the craft
Google Ads × full-funnel thinking
I identify the data that matters, pull it, and find what it actually tells you — not just what it shows.
The value is in the insight, not the report.
the bridge
Across product, marketing, sales, and engineering.
Breaking silos. Connecting the dots between teams that don't always speak the same language.
Every team sees their own piece. I see how the pieces fit.
the leverage
AI as a tool, used daily.
Not a talking point, not a pitch. Just faster work, better answers, more done.
Leverage, not hype.
how i work
Five rules. No exceptions.
01 / 05
Outcome over output.
— ship results, not activity
02 / 05
Numbers over feelings.
— if I can't measure it, I say so
03 / 05
Builder, not operator.
— systems, not tickets
04 / 05
AI as leverage, not hype.
— more, faster, better
05 / 05
High agency. Low bullshit.
— clear goal, I find the path
Give me a clear goal. I'll find the path. If I hit something I don't know, I learn it. If something doesn't work, I say so.
the loop
Every decision runs through the same loop.
step.01
Goal
What are we actually trying to change?
step.02
Data
What do the numbers say today?
step.03
Hypothesis
What do we think will move them?
step.04
Experiment
Ship the smallest honest test.
step.05
Decision
Keep, kill, or double down.
who i work with
Established small and mid-sized companies. Agile, not corporate.
recent work Multiple e-commerce brands. An European print-on-demand book printer. An online insurance brokerage running digital insurance sales.
background
Fifteen years. Three chapters.
2010
Google EMEA
Google Ads customer support & campaign optimization for the CZ/SK market.
2013
ESET
Built and led the Global Online Advertising Specialists team. Campaigns across EMEA & APAC.
2023
Fountainhead running
Independent. Performance marketing, product, and everything in between.
what i work with
The tools I actually use.
ads Google Ads
ai Claude Code
code SQL
code Google Apps Script
analytics Funnel.io
new Everything else Figured out as needed.
built with ai. obviously.
Same leverage I bring to client work.
More. Faster. Better.